April 18, 2017 Blog Articles, Drive In-Store Sales, Ecommerce & Retail

Popimedia Launches CMO2020

  • 38% of CMOs have the customer experience mandate which expands their remit far beyond their traditional role (Gartner)
  • The future agency model has come doubt. Nine out of ten respondents said that media agencies would remain the go-to people for paid media however nearly three quarters (73%) said that they would increasingly contract directly with media owners and technology companies by 2020. (Digital Marketing World Forum – Media2020 report)
  • …only 5% are able to see the bottom line impact of engagements in real time, mainly because current processes require manual transport of data and intelligence from disconnected systems. (Warc reporting on CMO Council study)
  • Only 10 percent are embracing customer-direct eCommerce channels and new monetization programs that upsell and cross-sell based on intimacy and context. (CMO Council)
  • Marketers will spend over 250 million dollars collectively on conversational technologies such as virtual agents and chat bots deployed on websites and social networks. (Gartner)
These are just a few of the stats bear impact on the role of the CMO in the Age of Data.
Popimedia recently launched CMO2020. The campaign kicks off with 2 events; Johannesburg and Cape Town in May 2017 open for C-suite executives. BizCommunity kicked off the launch with the following commentary.
“Amidst the backdrop of a rapidly evolving business environment, characterised by a need for innovation to cut through the marketing clutter, and the growing trend of digital disruption led by mobile, the role of the chief marketing officers (CMOs) of the future will be fundamentally different to what it is today.
 

In an effort to determine if local CMOs are prepared and equipped for this paradigm shift, and to help them better prepare for the demands of their evolving role, Popimedia, an ad-tech company that builds businesses on social media, has launched the CMO2020 initiative. Click here to read the full article on BizCommunity.

The events form the start to the debate of the relevance of the CMO given the current climate of digital transformation and a need for marketers to prove their return on investment.

The Johannesburg event will be hosted at The Mesh Club on the 9th of May whilst the Cape Town event will be hosted on Friday the 12th of May 2017. Popimedia invites Chief Marketing Officers, Heads of Marketing and C-suite executives to attend the events. The event features a panel hosted by Jeremy Maggs and Key Note Speaker Hans Zachar, MD of Accenture Technology Strategy SA. Panelists include Professor Geoff Bick from the UCT Graduate School of Business and Dave Ives, Director of Digital Transformation at Karabina.

Please click below to see more and register.