About

CMO’s are required to deliver on growth and act as profit drivers or face possible expulsion, so says a CMO Council and Deloitte report. Yet only 6% of CMO’s say they are defining routes to revenue across all facets of their business globally. Only 10 percent are embracing customer-direct eCommerce channels and new monetization programs that up sell and cross- sell.

“Join the conversation and create the future”

And a mere 7% say they are looking for strategic partnerships, alliances and acquisitions that drive growth. Popimedia, committed to ensuring relevance for marketers to 2020 and beyond, launches CMO2020; an opportunity for strategic level marketers to join the conversation and create the future.

Our Mission

Ensuring relevance for marketers to 2020 and beyond through shared thinking on performance driven marketing.

Our Vision

Our Vision is to drive CMO thinking through performance driven marketing.

Popimedia is committed to ensuring relevance for marketers to 2020 and beyond. We launched CMO2020, an event offering strategic level marketers the opportunity to join the conversation and create the future.

Download the summary of Digital Influence in South Africa

Speakers and Panelists

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Hans Zachar

MANAGING DIRECTOR
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Howard Fox

COMMERCIAL DIRECTOR, GIBS
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Prof Geoff Bick

PROFESSOR OF MARKETING, UCT GRADUATE SCHOOL OF BUSINESS
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Angus Robinson

HEAD OF MOBILITY & INNOVATION AT NATIVE VML
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Gil Sperling

CTO, POPIMEDIA
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Dave Ives

DIRECTOR OF DIGITAL TRANSFORMATION AT KARABINA
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Ben Wagner

HEAD OF NATIVE VML CAPE TOWN

Articles

  • Defining core competencies in the digital economy
  • The CMO Of 2020
  • #CMO2020: The role of marketers in a data-driven world
  • Popimedia hosts debate on the future of the chief marketing officer – CMO2020
  • Gartner’s Berntz Tells CIOs And CTOs: Get Ready To Ride The Wave Of Digital Disruption
  • Accenture MD thinks the CMO of the future core competencies are
  • Will you be around in 2020?
  • Complexity, Constant Change, And The CMO Of The Future
  • The Eight Essential Skills Of The Future CMO
  • Top 5 technology trends 2017

Video Resources

Find out more about Popimedia and #BuildingBusinessSocial