CMO’s are required to deliver on growth and act as profit drivers or face possible expulsion, so says a CMO Council and Deloitte report. Yet only 6% of CMO’s say they are defining routes to revenue across all facets of their business globally. Only 10 percent are embracing customer-direct eCommerce channels and new monetization programs that up sell and cross- sell.
“Join the conversation and create the future”
And a mere 7% say they are looking for strategic partnerships, alliances and acquisitions that drive growth. Popimedia, committed to ensuring relevance for marketers to 2020 and beyond, launches CMO2020; an opportunity for strategic level marketers to join the conversation and create the future.
Ensuring relevance for marketers to 2020 and beyond through shared thinking on performance driven marketing.
Our Vision is to drive CMO thinking through performance driven marketing.