media solutions. We live, breathe and eat Social Media. A culture of Innovation and idea generation are at the core of the company, always keeping us ahead of the pack.
In 2007 we began to develop various products we would later licence to agencies and the like. This approach allowed us to gain significant traction within the realms of Social Media both locally and abroad.
After assisting many reputable agencies both ABL and Digital to fulfil their clients' social media needs, we moved to client direct.
In late 2011 we sold a stake of the company to the Creative Counsel, South Africa's biggest below the line-marketing agency employing in excess of 500 people with an annual turnover of $60m. Their footprint in the industry is formidable, with arguably 65% of all FMCG brands on their books.
A dynamic relationship ensued and today the company is at the forefront of activations incorporating social media strategy down to execution.
As a result of our efforts, Popimedia is Africa's only Facebook PMD
(Preferred Marketing Developer). The PMD program is a community of best-in-class developers focused on making social marketing easier and more effective. With 260+ members in 35+ countries, PMD's are the social experts at the forefront of helping marketers and advertisers establish and grow lasting connections with customers. PMD's build apps on Facebook, optimize social plugins, manage ad campaigns, measure performance and develop effective marketing strategies for Facebook. We can be found of Facebook's global agency directory.
Our competencies encompass; amongst others; holistic strategy;media buying (direct); community management; application and platform development. We have proprietary systems designed to deliver ROI from social networks or mobile devices to point of sale.
We represent many big brands in South Africa and abroad.
Other companies in the Group include: