Popimedia is a Performance Marketing Partner and Global Ad-Tech Partner. The best of global and local, Popimedia is also a Level 1 BEE supplier.
Using our proprietary platform, meedee8, we offer brands maximised and scalable social media exposure through targeted campaigns that offer campaign management, lead generation and reporting.
The company started in 2007 with two engineers and a lawyer, having recognised a gap in the market before most marketing managers could answer the question ‘so what is Facebook?’ The founders who started the enterprise, Daniel Levy, Gil Sperling and Ryan Silberman, began by building the only app in South Africa that allowed brands to post in a news feed.
Fast forward to present day – through the development of our proprietary platform, meedee8 (the complete social and digital media platform for agencies and brands). Popimedia is Facebook’s first API integrated company in Africa and the largest buyer of Facebook media inventory in the region. We are also fully integrated with Twitter ads API – one of roughly 10 agencies to possess this sought-after combination. The meedee8 platform is designed to enhance brands’ social media performance; by delivering scale, targeting optimisation and creativity.
At Popimedia, we consistently innovate to find more exciting avenues of online marketing. As a result, we now offer clients search and programmatic buying to engage with their customers…on their customers’ terms. Popimedia was fully acquired by the Publicis Group in 2015 – marrying the best above & below-the-line capacities with the best social and digital media marketing expertise. Since inception, we have delivered value to the biggest South African brands, including KFC, MTN, Telesure, Brandhouse, Naspers, Unilever and Nestle. And while we call Johannesburg home; we operate in global markets enabled through our platform meedee8.
Popimedia ran research with over 1700 respondents in South Africa in May 2017 to understand DIGITAL INFLUENCE. The research, run by 3rd party research house was to better understand the online behaviour of South Africans in relation to their journey’s relative to certain products, categories and purchasing behaviour. Download a snapshot of the research here.