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Ad-tech is a unique category in the digital and social media space. Social media advertising isn’t all about having a fan page and digital media advertising isn’t all about Google. There’s a whole world to explore!
We started Africa’s first Ad-Tech Academy to educate clients and the industry on Ad-tech and how it’s changing digital ad spend.
Truly successful marketers understand that an effective marketing strategy is not social media versus email marketing, but rather one integrated strategy that leverages both. Read more about the benefits of implementing a combined strategy as well as tips on how to do so.