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welcome to CMO2020

An opportunity for strategic level marketers to join the conversation and create the future

about

CMO’s are required to deliver on growth and act as profit drivers or face possible expulsion, so says a CMO Council and Deloitte report. Yet only 6% of CMO’s say they are defining routes to revenue across all facets of their business globally. Only 10 percent are embracing customer-direct eCommerce channels and new monetization programs that up sell and cross- sell.

“Join the conversation and create the future”

And a mere 7% say they are looking for strategic partnerships, alliances and acquisitions that drive growth. Popimedia, committed to ensuring relevance for marketers to 2020 and beyond, launches CMO2020; an opportunity for strategic level marketers to join the conversation and create the future.

our mission

Ensuring relevance for marketers to 2020 and beyond through shared thinking on performance driven marketing.

our vision

Our Vision is to drive CMO thinking through performance driven marketing.

Popimedia is committed to ensuring relevance for marketers to 2020 and beyond. We launched CMO2020, an event offering strategic level marketers the opportunity to join the conversation and create the future.

Download the summary of Digital Influence in South Africa

speakers and panelists

Hans Zachar

managing director

Ben Wagner

head of Native VML Cape Town

Howard Fox

commercial director, GIBS

Dave Ives

director of digital transformation at Karabina

Angus Robinson

head of mobility & innovation at Native VML

Gil Sperling

CTO, Popimedia

Prof. Geoff Bick

professor of marketing, UCT graduate school of business

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