“84% of smartphone shoppers use their phones while in a physical store” ~ Google.
It’s no wonder that businesses and brands want to connect with people via mobile to drive in-store sales. Imagine a notice popped up to potential shoppers about your store, if in the vicinity of the store? Imagine you could get people to your store at the right time?
Popimedia ran research with over 1700 respondents in South Africa in May 2017 to understand DIGITAL INFLUENCE. The research, run by 3rd party research house was to better understand the online behaviour of South Africans in relation to their journey’s relative to certain products, categories and purchasing behaviour. Download a snapshot of the research here.