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Many businesses are running their social media and email strategies as stand-alone marketing initiatives and seeing positive results. As such, the old adage, “If it ain’t broke, don’t fix it” is applied, resulting in the missed opportunity to extend the reach of your social media campaigns whilst growing your email subscriber base.
Truly successful marketers understand that an effective marketing strategy is not social media versus email marketing, but rather one integrated strategy that leverages the one off the other.
Now that you have a clearer understanding of the benefits of integrating your social media and email marketing strategies, let’s discuss how you can seamlessly integrate the channels.
Using solely email or social media marketing can become self-constraining. To avoid this, leverage the power of social media and email marketing integration to optimise both channels.
Always ensure that your brand is contextual, responsive, and relevant, so that your followers and subscribers enjoy your messaging, regardless of the platform you are using.
Get in touch with us to find out how we can help your brand exceed your KPIs and achieve exceptional results with