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Jacaranda FM case study

objective

Jacaranda wanted to increase applications to their Bill Buster competition as well as drive entries to their Secret Sound competition through their website. 

solution

Popimedia partnered with Jacaranda and helped them apply audience-specific targeting to drive website traffic to these particular competitions and the results where fantastic.

the results

0 %
of all podcast listenership attributed to Facebook
0 %
overall increase in web traffic month-to-month

over two thirds

of website traffic between December and February attributed to Facebook

creative

Jacaranda FM Bill Blaster advert
Jacaranda FM secret sound advert

creative

Jacaranda FM Bill Blaster advert
Jacaranda FM secret sound advert
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