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Netflorist case study summary

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conversion of clicks to online purchase
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more revenue than ad spend
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cost saving on avg. KPI for website conversion


NetFlorist wanted to run a conversion campaign for Mothers Day 2017, using their Facebook and Instagram accounts.


Facebook was an excellent option for the campaign as NetFlorist was able to use a variety of three carousal ad sets. South African’s aged between 18 – 55 were targeted as Mothers Day purchases do not require a custom audience.

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Truly successful marketers understand that an effective marketing strategy is not social media versus email marketing, but rather one integrated strategy that leverages both. Read more about the benefits of implementing a combined strategy as well as tips on how to do so.

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