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OneDayOnly case study summary

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decrease in cost of subscriber acquisition (exceeding brand's KPIs)
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increase in revenue from social media channels
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increase in emailer subscriber rate in first quarter


The objective of OneDayOnly’s partnership with Popimedia was to optimise the lifetime value of their current customers and acquire new email subscribers.


In order to provide OneDayOnly with a holistic solution that would build their business and impact their bottom line, we took a multi-solution approach to optimise their brand across numerous touch points:

how to integrate email marketing with your social media effortsmake the most out of your digital marketing

Truly successful marketers understand that an effective marketing strategy is not social media versus email marketing, but rather one integrated strategy that leverages both. Read more about the benefits of implementing a combined strategy as well as tips on how to do so.

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