decrease in cost of subscriber acquisition (exceeding brand's KPIs)
increase in revenue from social media channels
increase in emailer subscriber rate in first quarter
The objective of OneDayOnly’s partnership with Popimedia was to optimise the lifetime value of their current customers and acquire new email subscribers.
In order to provide OneDayOnly with a holistic solution that would build their business and impact their bottom line, we took a multi-solution approach to optimise their brand across numerous touch points: