When people feel connected to your business, they’re more likely to choose your products and services; it’s for this reason brand awareness is so crucial. Creating brand awareness is also an essential step in creating a viable sales funnel.
Popimedia ran research with over 1700 respondents in South Africa in May 2017 to understand DIGITAL INFLUENCE. The research, run by 3rd party research house was to better understand the online behaviour of South Africans in relation to their journey’s relative to certain products, categories and purchasing behaviour. Download a snapshot of the research here.