Are you ready to Shift?

SHiFT was a series of innovation think-tanks, occurring monthly

As we kicked-off 2018 many of us were thinking about how to better our business and ourselves in the coming year. We suggested adding a little SHiFT to your resolutions. In 2018 we challenged you to SHiFT– shift your thinking, shift design and shift your business.

What is SHiFT?

At Popimedia, we strive to continue #BuildingBusinessOnSocial to 2020 and beyond. In 2018 we launched SHiFT, an innovation program where we take 20 successful candidates for a glimpse inside South Africa’s most innovative companies; for a morning of learning and exposure to those shifting business in SA. There were a total of 8 mornings in the series of incubation think tanks, as well as 2 key SHiFT events in June and July.

This isn’t about technology.

This isn’t even about digital disruption.

This is about a new way of being in the world.

It’s about thinking different and doing things differently to Shift the future! Our aim is to expose the best marketing minds to local (and international) innovation.
Attendance was by application only.

January- JHB Missing Link Growth Hacking Workshop Facilitated by Richard Mulholland

An introduction to one of the newest methodologies which has taken Silicon Valley by storm;  Growth Hacking.

The morning was facilitated by Missing Link, with Richard Mulholland as the lead facilitator. Candidates were introduced to the concept of Growth Hacking by going through an outline and step-by-step application, of the methods set out by Sean Ellis in his book Hacking Growth. The Hacking Growth presentation was followed by a facilitated innovation think-tank, which uncovered the key areas in traditional marketing which impede accelerated growth.

February- JHB @ Accenture Innovation Lab

Where do ground-breaking ideas come from? We know they don’t happen by chance. They need the right combination of people, place and time to take shape. The Accenture Liquid Studio is an imaginarium where tech and VR solutions come to life by using an innovation-led approach, to help clients develop and deliver disruptive innovations, and to scale them faster.

Accenture Innovation Lab is prototyping real life disruptive technologies that impact on bottom line results.

March- JHB @ Alt Reality

We hosted SHiFT with Alt Reality, a mixed reality tech studio, at the TMRW Gallery in Rosebank, Johannesburg. The morning consisted of a thought-provoking presentation by Rick Treweek, founder of Alt Reality, on the influential and evolving role of technology across several industries. The presentation was followed by a facilitated session exploring the invisible exhibition (yes, it was all in augmented reality), which hosted works by local South African artists such as William Kentridge.

April- JHB Propertuity

Our last SHiFT event took user experience to a whole new level as we were led on an expertly guided tour of Maboneng by Jonathan Liebmann, founder of Propertuity, where we explored the Precinct as well as the impact of the building’s rejuvenated design on the community.


Watch how Joburg’s inner city is being renovated by expertly crafted design, providing the community with a newly developed and modern living space.

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