on the pulse
Get the latest on digital marketing, straight to your inbox.
I’ll bet that no-one reading this expects a single exposure of a marketing message to lead to sales. This is because in marketing, repetition matters- big time! In fact, the whole premise of Frequency (the number of times each person views your ad) as a metric, is based on its importance. Repetition is so important in marketing because it not only creates brand awareness and familiarity with your products and/or services but it also helps to keep your brand top-of-mind. Within the digital marketing world, remarketing is a great weapon to have in your arsenal to help you increase website visits and ultimately conversions through repetition.
If you’re not already re-marketing to site visitors, then you’re missing out on a large potential audience.
Unsure of how to implement a remarketing strategy into your current digital strategy? Get in touch with us and one of our expert client partners will be in touch to discuss the opportunities for your brand.
Truly successful marketers understand that an effective marketing strategy is not social media versus email marketing, but rather one integrated strategy that leverages both. Read more about the benefits of implementing a combined strategy as well as tips on how to do so.